If you’re reading this, you might be feeling the weight that too many dentists silently carry:

“I need new patients… but I can’t afford the marketing gurus, Google ads, or big campaigns.”

You’re not alone—and you’re not out of options.

The truth is, some of the most effective ways to grow your practice don’t require a large budget—just focused effort, consistency, and a bit of creative energy. Let’s walk through realistic, budget-friendly ways to bring new patients into your practice, even when money is tight.

Start With What You Can Control

When money is scarce, your best asset isn’t what you spend—it’s what you already have:

• A patient base

• A physical location

• A team (even if it’s small)

• A phone line

• And most importantly: your reputation

That’s your foundation. Let’s build on it.

1. Get Reviews the Right Way (And Yes, You Should Be Asking)

Online reviews are free marketing gold. A few 5-star reviews can be more persuasive than a paid ad. But how do you ask for reviews without violating Google’s policies?

Here’s how to do it ethically:

• Ask every happy patient verbally:

  “Hey Susan, we love having you here and would be so grateful if you’d leave us a quick review on Google. It helps others find a dental home like you did.”

• Send a follow-up text or email with a direct link (but don’t offer incentives):
  Google prohibits offering rewards, discounts, or gifts in exchange for reviews. Keep it genuine.

• Train your team to recognize glowing comments and respond with,

  “Thank you! That means a lot—if you’d be willing to share that in a Google review, it helps us so much.”

2. Raffles and Referral Incentives: Do They Work?

Yes—but with the right message.

Patients often want to refer, but just forget. A referral raffle is a fun, legal way to spark awareness and momentum. Here’s how to do it right:

• Structure it carefully to avoid fee-splitting violations:

  “Refer a friend or family member to our office and you’ll be entered into our monthly raffle for [non-cash prize: electric toothbrush, gift basket, etc.]. No purchase necessary.”

• Promote it visibly in the office, on social media, and at checkout.

• Thank referrers personally. A handwritten thank-you card goes a long way.

Raffles work best when paired with an emotional connection—not just a giveaway, but a chance to help someone they care about receive great care.

3. Local Social Media That’s Actually Social

You don’t need a marketing agency to win on Facebook or Instagram. Use your phone and your heart.

Simple, effective post ideas:

• “Meet the Team Monday” – humanize your practice

• Celebrate patient milestones (with permission)

• “Ask the Doc” Q&A stories

• Post your raffle or review campaigns

• Share your why—what made you become a dentist?

Your goal is to build connection—not be perfect.

4. Hyper-Local Community Involvement

Most struggling dentists underestimate the power of getting out from behind the op.

• Partner with local businesses: trade flyers or social media shoutouts

• Offer to do a “lunch & learn” at nearby schools, gyms, or daycares

• Drop off branded toothbrush kits to community centers or real estate offices

• Volunteer for one event a quarter—it builds your name and goodwill

These things cost little to nothing—and position you as a dentist who cares.

5. Consider Strategic PPO Participation—But Be Smart About It

It’s true: In-network dentists tend to attract more new patients, especially in competitive areas. Joining a PPO might help fill chairs—but if you’re not careful, it can drain your profits.

That’s why we recommend working with an expert before you say yes to any new plan.

Visit VeritasDentalResources.com—they specialize in helping dentists evaluate, negotiate, and strategize PPO participation. They’ll help you avoid money-losing plans and guide you toward ones that can drive new patient flow without hurting your bottom line.

This step alone could be the smartest move you make.

Bonus: Make It Easy for Patients to Say Yes

Whether someone finds you through Google, a friend, or a raffle, your practice has to be ready to convert interest into action:

• Answer the phone warmly and clearly

• Offer same-day or next-day appointments

• Explain insurance in a way that builds trust

• Make treatment plans simple, not overwhelming

Sometimes, marketing isn’t your biggest issue—accessibility is.

A Final Word of Hope

You don’t need a $10,000/month ad budget to get new patients.

You need visibility, value, and a voice that speaks to the heart of your community.

Yes, things are tight. But don’t give up. You’re building something beautiful—and there are patients out there who are looking for exactly what you offer.

Use your voice. Share your care.
And start with the simple steps that cost little, but mean everything.

There is a brighter tomorrow in dentistry.
And it just might start with the next patient who walks through your door.

Benjamin Tuinei

Founder - Veritas Dental Resources, LLC
Phone: 888-808-4513

Services:
PPO Fee Negotiators | PPO Fee Negotiating | Insurance Fee Negotiating
Insurance Credentialing | Insurance Verifications

Websites:
www.VeritasDentalResources.com | www.VerusDental.com