What if the secret to growing your dental practice wasn’t in the latest technology, a slick marketing campaign, or even a better PPO fee schedule?

What if the real game-changer was something more human?

Trust. Loyalty. Connection.

Because here’s the truth: when patients truly trust their dentist, they don’t care if you’re in-network or not.
They won’t leave because of insurance.
They’ll drive across town, pay out of pocket, and write glowing 5-star “love letter” reviews about how you’ve changed their life.

That kind of loyalty isn’t built on coupons or convenience. It’s built on relationships.
And the good news? Any doctor can do it—if you commit to mastering the people game.

What the Best Doctors Are Doing Right Now

Across the country, dentists are getting creative—and intentional—about patient loyalty. Here are a few things we’re seeing that work really well:

1. Membership Plans with Soul

Many doctors have created in-house savings or membership plans, but the most successful ones make it personal.
They don’t just offer cleanings and discounts—they position it as a way to protect their patients from the “insurance trap.”

They say things like:

“We built this plan because we didn’t want insurance companies to dictate your health decisions.”

That’s powerful. That builds trust. And it reinforces the idea that you’re on the patient’s side. We recommend www.boomcloudapps.com as they have the best membership plan platform in the industry. 

2. High-Touch, Low-Pressure Experience

People don’t remember what you said—they remember how you made them feel.

The practices earning the most love-letter reviews are creating emotional experiences:

• A warm greeting with their name the moment they walk in

• Blankets and noise-canceling headphones during treatment

• Post-op check-ins via text or phone

• Birthday cards (yes, they still work!)

• Little “we’re thinking of you” surprises in the mail

These moments don’t cost much—but the impact is massive.

3. Dentists Who Lead With Listening

One of the most underutilized tools in dentistry is silence.

When patients feel truly heard—when you take time to understand their fears, their financial concerns, their past trauma—you become their dentist for life.

The best doctors are trained not just in clinical skills, but in active listening and empathy. It shows up in every review:

“Dr. Smith actually listened to me.”
“I felt seen and understood.”
“I’ve never had an experience like this at a dentist’s office.”

That’s what builds loyalty. And that’s what earns 5-star reviews without asking for them.

4. Reinforcing Trust at Every Step

Trust isn’t a one-time achievement—it’s a daily practice. The best practices reinforce it constantly by:

• Educating patients, not pressuring them

• Offering clear, transparent pricing

• Talking openly about the pros and cons of treatment

• Avoiding “insurance-speak” that makes patients feel like a number

They don’t just say “we care”—they prove it through every action.

When Trust Is High, PPOs Become Irrelevant

This is the shift: when patients believe in you, they stop making decisions based on plans.

It’s not uncommon to hear:

“I know you’re not in my network, but I don’t care. I’m staying.”

This is how practices begin to break free from PPO dependency—not by dropping plans cold turkey, but by earning the kind of loyalty that makes network status irrelevant.

Your First Move: Play the People Game Like a Pro

If you want to build a wildly successful, out-of-network practice someday, start here:

Win your patients. Win their hearts. Win their trust.

Because if you do that, you’ll no longer be “competing” on insurance. You’ll be building something far more valuable: a relationship-based practice that thrives on word-of-mouth, retention, and reputation.

And when you’re ready to start transitioning out of PPOs—or simply want to stop losing money in bad contracts—get help from the experts.

Your Partner on the Journey: Veritas Dental Resources

Veritas Dental Resources is the go-to advisor for dentists who want to:

• Evaluate PPO participation the right way

• Understand which plans work and which ones hurt

• Design an exit strategy that doesn’t risk your patient base

• Build a profitable, patient-centered practice—with or without insurance

They’ll help you see the full picture. And they’ll guide you every step of the way.

Your practice is built one relationship at a time.
Start building the kind of trust that lasts longer than any insurance plan.

Visit www.veritasdentalresources.com to begin your journey to patient loyalty, freedom, and profitability.

Because the most successful practices aren’t just full of patients.
They’re full of raving fans.

Benjamin Tuinei

Founder - Veritas Dental Resources, LLC
Phone: 888-808-4513

Services:
PPO Fee Negotiators | PPO Fee Negotiating | Insurance Fee Negotiating
Insurance Credentialing | Insurance Verifications

Websites:
www.VeritasDentalResources.com | www.VerusDental.com