Let’s have a moment of truth, shall we?

You didn’t go to dental school to become a glorified hamster on a productivity wheel—racing from op to op, praying the assistant restocked the bonding agent, and wondering why you’re working harder than ever but somehow still eating Costco pizza in the breakroom.

Here’s the good news:
You can grow your practice income without adding more patients, more hours, or more caffeine.

Yes, really.

And no, it doesn’t require a TikTok dance campaign (though hey, if you’ve got moves, go for it).

Let’s talk about how to work smarter, not harder—starting with the most underutilized, underappreciated, and absurdly profitable strategy in dentistry:

PPO Fee Negotiations and Contract Strategy.

Step 1: Understand This Shocking Truth

You don’t have an insurance problem. You have a math problem.

Let’s say you do a crown.
Your full fee is $1,400.
But your PPO plan pays… wait for it… $645.

Congratulations! You just worked your butt off and made less than the guy who installed your office Wi-Fi.

Here’s the kicker:
Most dentists don’t know they’re allowed to negotiate these fees.
Even fewer actually do it.

Insurance companies are hoping you don’t. In fact, there’s probably a secret bonus program called:

“Dental Providers Who Never Bother to Negotiate and Make Our Executives Rich.”

(Just kidding. Sort of.)

Step 2: PPO Fee Negotiation = Instant Raise

You could:

• Add 10 more new patients a month

• Buy a second CEREC

• Learn molar endo on the weekends

• Or…
  Negotiate your PPO fees and make more on every single procedure you’re already doing.

No new patients. No overtime. No extra burrs. Just better contracts.

"But I thought insurance companies don't negotiate..."
Oh, they do. You just need the right strategy.

Spoiler alert: Saying, “Hi, can I get paid more?” won’t cut it.

But Veritas Dental Resources? They know exactly how to do it.

Step 3: Cut the Contract Chaos

Raise your hand if this sounds familiar:

• You’re in-network with 12 plans

• But half of them are leased through weird third-party networks you didn’t even know existed

• You’re getting different fees from the same insurance company depending on the patient’s plan

• You find out you’re being paid through a Connection Dental network for a PPO plan you thought you’d dropped two years ago

Welcome to the PPO Matrix, where nothing is real, and every network has a subnetwork that has a sub-sub-network.

Unraveling your contracts is like dental archaeology—except instead of ancient fossils, you’re uncovering years of bad deals.

That’s why contract strategy matters just as much as negotiation.
Drop the lowest-paying leases.
Reassign your participation to higher-paying channels.
Consolidate contracts smartly.

And again—Veritas Dental Resources does this every day.
They'll turn your mess of contracts into a revenue-optimized machine. Think PPO spring cleaning, but with money.

Step 4: Use Your Time Like It’s Precious (Because It Is)

Every hour you spend doing high-volume, low-paying work is an hour you’re not:

• Relaxing

• Innovating

• Doing profitable dentistry

• Or pretending to enjoy your kid’s school recital

Would you rather do three $600 crowns or two $950 crowns and take the third hour to eat lunch like a civilized human?

Better fees = better life.
It’s not rocket science—it’s just… negotiation.

Step 5: Train Your Team to Know the Rules

You wouldn’t put a new assistant in charge of your implants on day one, right?

So why are front desk team members expected to master insurance contracts, coordination of benefits, alternate benefit clauses, prompt pay laws, and timely filing rules with zero training?

Let’s be kind to our office managers. They’re already doing 947 things—including guessing which of Delta’s 19 EOB formats belongs to which plan.

Train them. Empower them. Support them.
(And yes, Veritas offers training for that too. Because they’re actual heroes in this world of insurance nonsense.)

Bottom Line: You Deserve to Be Paid Well for What You Do

Dentistry is hard.
Managing a team is hard.
Staying in business while PPOs slowly chip away at your profitability is ridiculous—unless you fight back smartly.

You don’t need to burn out, double your hours, or turn into a high-volume mill.

You need:

• Better fees

• Smarter contracts

• Strategic training

• And a partner who knows the insurance game better than the people who invented it.

That’s VeritasDentalResources.com

Final Thought: Income Doesn’t Have to Equal Exhaustion

If you’re tired of feeling like a dental hamster—running faster just to stay in place—it’s time for a new approach.

Let your income go up while your stress goes down.

Negotiate smarter. Bill better. Drop the junk contracts.
And save the extra crowns for the cases that actually pay you what you're worth.

You’ve earned it.
Now go collect it—without adding another tooth to your schedule.

Benjamin Tuinei

Founder - Veritas Dental Resources, LLC
Phone: 888-808-4513

Services:
PPO Fee Negotiators | PPO Fee Negotiating | Insurance Fee Negotiating
Insurance Credentialing | Insurance Verifications

Websites:
www.VeritasDentalResources.com | www.VerusDental.com