Are You Leaving Millions on the Table? How Dentists Can Ethically Win the PPO Game

Are You Leaving Millions on the Table? How Dentists Can Ethically Win the PPO Game

April 14, 20252 min read

Every dentist enters the profession with a desire to help, to heal, and to build a life around their passion for people and clinical excellence.

But somewhere along the way, between production targets, staff management, and the day-to-day grind of dealing with PPOs, something starts to feel off—like you're working harder than ever, yet seeing less and less of the rewards.

And for many dentists, the culprit is hiding in plain sight: unnegotiated PPO fees.

The Hidden Financial Leak

It’s not uncommon for dentists who renegotiate their PPO contracts to see an increase of $60,000 to $150,000 in additional personal income every single year. Over the course of a career, the math is staggering:

  • 25 years: $1.5 to $3.75 million

  • 30 years: $1.8 to $4.5 million

This isn’t hypothetical. It’s real money that’s quietly lost to outdated, one-sided contracts.

And It Doesn’t Stop There...

While low PPO reimbursement rates are painful, they’re just the beginning. Dentists are also losing out because of:

  • Bundling that combines procedures and slashes your pay

  • Downgrades that undercut reimbursement for upgraded materials

  • Denials that delay or eliminate payments entirely

  • Silent PPOs that quietly pull your fees down even further

In many cases, doctors think they’re making decent money—until they see how much they’re truly writing off or losing in hidden adjustments.

And that’s what makes this so dangerous: you don't know what you don't know.

But Here’s the Hopeful Truth: You Can Win

The insurance system wasn’t designed to make private practice dentists wealthy. It wasn’t created to reward your dedication or protect your margins.

But that doesn’t mean you’re powerless.

You can play the insurance game—and you can win. Ethically. Strategically. And confidently.

The key is knowing how. And you don’t have to figure it out on your own.

At Veritas Dental Resources, we’ve helped countless dentists renegotiate their PPO fees, untangle the confusion around silent PPOs, and take back control of their profitability—all without compromising on integrity or patient care.

You Deserve Better

You’ve invested too much—your time, your energy, your heart—to let insurance companies quietly siphon away your future.

A better path is possible.
A more profitable, less stressful practice is within reach.
And it starts with one simple step: a conversation.

Reach out to Veritas Dental Resources for a complimentary consultation.
Let us show you what’s possible when you stop playing defense with PPOs—and start playing to win.

You became a dentist to make a difference. We’re here to help make sure you’re compensated like it.


Benjamin Tuinei

Founder - Veritas Dental Resources, LLC
Phone: 888-808-4513

Services:
PPO Fee Negotiators | PPO Fee Negotiating | Insurance Fee Negotiating
Insurance Credentialing | Insurance Verifications

Websites:
www.VeritasDentalResources.com | www.VerusDental.com

 

Benjamin Tuinei is a leading expert in PPO strategies and fee negotiations, recognized by multiple state dental associations and continuing education institutions. Since beginning his dental career in 2007, he has helped over 9,000 dentists improve insurance reimbursements, influencing more than $5 billion in negotiated revenue. His expertise in restructuring billing departments increased collections from 65% to 98%, and his negotiation skills with third-party payors boosted insurance revenue by nearly $1 million, earning widespread recognition from dental practices across several states.

Benjamin Tuinei

Benjamin Tuinei is a leading expert in PPO strategies and fee negotiations, recognized by multiple state dental associations and continuing education institutions. Since beginning his dental career in 2007, he has helped over 9,000 dentists improve insurance reimbursements, influencing more than $5 billion in negotiated revenue. His expertise in restructuring billing departments increased collections from 65% to 98%, and his negotiation skills with third-party payors boosted insurance revenue by nearly $1 million, earning widespread recognition from dental practices across several states.

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